Your Turn Now is a movement started by Rushabh Turakhia in 2009 to spread smiles and kindness. The concept is simple, perform a good deed for someone and instead of taking a reward or thanks, just give them the 'Little Blue Card' to remind them to perform a good deed for someone else. The Little Blue Card is thus passed on from one person to another to remind them to pass on a kind act. This movement has now spread to 40 countries and 4+ lac blue cards are in circulation.